【5/5/2021】CAPA-NoVA Distinguished Chinese American Project
(Author: Xinyi Ma))
朱家良 (James Chu) (1957- ) is a Taiwanese-born American businessman who founded ViewSonic, one of the largest brands in computer monitors, and a leading global provider of visual solutions. Mr. Chu held a variety of sales positions before immigrating to the United States in 1986 to become the president of US operations at a Taiwanese keyboard manufacturer.
In 1987, Mr. Chu launched Keypoint Technology Corporation, a distribution company specializing in computer peripherals, and introduced the ViewSonic brand of computer monitors in 1990. In 1993, Mr. Chu renamed the company “ViewSonic” to emphasize its mission and focus: developing and delivering advanced visual display products. In 1998, ViewSonic became the largest independent monitor brand in the US. in 1999 it had 6.9% of the market share in the US, ranking 5th nationwide behind competitors Dell, Compaq, Gateway and Hewlett-Packard. In 2016, ViewSonic expanded its product line with the introduction of ViewBoard interactive displays and the myViewBoard software ecosystem.
Under Mr. Chu’s leadership, ViewSonic’s distinct brand image featuring three colorful finches has become a widely recognized symbol of innovation, quality, and value. Mr. Chu is committed to establishing a dynamic, entrepreneurial business environment.
More information about him:
https://en.wikipedia.org/wiki/James_Chu
https://www.viewsonic.com/parts/about-us/james-chu
https://goldsea.com/RTR/Chujames/chujames.html
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