【5/5/2021】CAPA-NoVA Distinguished Chinese American Project

(Author: Xinyi Ma))

朱家良 (James Chu) (1957- ) is a Taiwanese-born American businessman who founded ViewSonic, one of the largest brands in computer monitors, and a leading global provider of visual solutions.  Mr. Chu held a variety of sales positions before immigrating to the United States in 1986 to become the president of US operations at a Taiwanese keyboard manufacturer.

In 1987, Mr. Chu launched Keypoint Technology Corporation, a distribution company specializing in computer peripherals, and introduced the ViewSonic brand of computer monitors in 1990. In 1993, Mr. Chu renamed the company “ViewSonic” to emphasize its mission and focus: developing and delivering advanced visual display products. In 1998, ViewSonic became the largest independent monitor brand in the US.  in 1999 it had 6.9% of the market share in the US, ranking 5th nationwide behind competitors Dell, Compaq, Gateway and Hewlett-Packard. In 2016, ViewSonic expanded its product line with the introduction of ViewBoard interactive displays and the myViewBoard software ecosystem.

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Under Mr. Chu’s leadership, ViewSonic’s distinct brand image featuring three colorful finches has become a widely recognized symbol of innovation, quality, and value. Mr. Chu is committed to establishing a dynamic, entrepreneurial business environment.

More information about him:




【Not only do we live among the stars, the stars live within us! 】

By Xinyi Ma

Certified Hypnotherapist

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